Rejuvenating a Jersey Classic
Website, Menu boards, Product Promotions and more.
Menu boards
In these two sets of menu boards, the products and prices are displayed
Website
“Caleb turned our Mom & Pop Shop into a brand that rivals our competitors.”
— Dan & Cheryl Alexander
Product Promotions
Here, with store signage, promoted different products in our windows through hanging banners. Here are a select few from over the years.
Social Media Posts
Here are a small selection of social medias designs. I did everything from photography, design and copywriting.
Crazy Cones
Crazy Cones were conceived to boost sales, and make South Jersey Pretzel’s Ice Cream offering more interesting. So, I made up some recopies, gave them some cool names and made something crazy!
Left: Hanging Banners
Right: Social Media Posts
Business Cards
We even went to the smallest of details, like an new business card and creating a loyalty program rewards card punch card.
Sign
before
after
Our sign was also updated to reflect our new brand image, and to grab attention of people on the road.